A call to action post is the basic form of a Google Post. It gives you the ability to set an image or video, a summary of up to 1500 characters (with 100 - 300 characters being the advised length), and a Call to action for users to act upon.
To set up a CTA post, do the following:
- Publish Date (A Column in YYYY-MM-DD format) - Set the date you want the post to publish.
- Location (B Column) - Click the dropdown and pick the appropriate location.
- Post Type (C Column) - Set to CTA
- UTM Content (D Column) - Set to a short 2-3 word phrase that is both unique to this post and memorable. Please Read → It's covered in detail here!
- Summary (E Column) - Type your Post body content here. Each post can have up to 1500 characters but the recommended length is between 150 - 300 characters
- Media Type (F Column) - Click the dropdown and pick either image or video.Image size dimensions: images should have a 4:3 ratio with a range of 480 x 270 up to 2120 x 1192 with 1024 x 576 as the recommended size.
- Media URL (G Column) - Enter the URL where the media lives online.
- CTA Type (H Column) - Click the dropdown and pick the CTA you want your users to see.
- CTA URL (I Column) - Enter the URL where you want to user to to to when they click the CTA.