An example could be 'widgets promo offer'. DO NOT add either a complete URL or utm_content='widgets-promo-offer'. Our tool builds the full URL, including all the UTM tags for you!
https://www.loom.com/share/68473e4f035340dfbe791b4ebd8e7ddb
Here's how to do it.
Enter a simple, unique term. That'll help you track this in Google analytics and you could do something like, "widget event".
Notice when I created that tag, I left a space in there.
Postamatic automatically builds the URL for you.
For the examples below let's assume that our posts reference a product, service, event or offer named "acme".