Overview

This a very powerful page in Two Octobers Explorer, and can be used in a number of ways to drilldown on a specific topic in order to better understand the users' search intent.

Specifically, the following types of drilldown will be discussed here;

• Topic Analyzer - Keyword Expansion
• Cannibalization Detection
• Internal Link Checker

<aside> 💡 The video below includes some interesting discussion about how we use Topic Explorer.

</aside>

Watch the Video Walkthrough of Topic Explorer

https://www.loom.com/share/dbfba677e28442929015bc7704c798b2

Video Walkthrough Transcript

• Click here to read the transcript for the video above to read our analyses using Topic Explorer to improve website performance in Google's organic results.

Topic Analyzer - Keyword Expansion

1. Enter lowercased root term.

2. Look at list of matching queries.

3. Compare content of live matching URL to see if queries are on that page in meaningful places (URL, title, headings, metadata, content, etc.).

4. Add matching terms to page in appropriate places: headings, strong, FAQs etc.

Cannibalization Detection