What are the Funnel-Stage Terms?
The funnel-stage terms are the terms that we use to classify search queries into different stages of the buyer's journey.
The stages are:
- Top of Funnel or
tof . This funnel stage is associated with the awareness stage in a buyer's journey.
- Middle of Funnel or
mof This funnel stage is associated with the consideration stage in a buyer's journey.
- Bottom of Funnel or
bof This funnel stage is associated with the decision stage in a buyer's journey.
Default Bottom-of-Funnel Terms
- where to buy::where to buy
- buy ::buy
- shop ::shop
- for sale|sale::for sale
- purchase::purchase
- coupon::coupon(s)
- discount::discount
- closeout::closeout
- deal |deals ::deal(s)
- shipping | ship|freight::shipping
- price ::price
- finance::finance
- credit::credit
- under ::under
- appointment::appointment
- call::call
- service::service
- schedule::schedule
- near me::near me
- hire ::hire
- for hire ::for hire
- book ::book
- hours ::hours
Default Middle-of-Funnel Terms
- best ::best
- top ::top
- cheap ::cheap
- affordable::affordable
- review::review
- popular ::popular
- favo.*rite::favorite
- good::good
- value::value
- checklist::checklist
- how much::howmuch
- option::option
- lowest::lowest
- highest::highest
- average::average
- do I need::do I need
- type::type(s)
- which ::which
- compare |comparison ::compare
- (20[1-2][1-9])::model year
Default Top-of-Funnel Terms
- where::where
- how ::how
- for ::for
- with ::with
- increase ::increase
- remove::remove
- lower::lower
- fix ::fix
- grow ::grow
- issue ::issue
- what are::what are
- what is::what is
- what can::what can
- what does::what does
- template::template
- example::example
- tips::tips
- tricks::tricks
- why::why
- guide::guide
- solution::solution
How to view the terms above
Each list of default terms above shows the term we're filtering by on the left and the label the user sees in Explorer is on the right of the ::
like:
capture term::label
You may notice that some of the capture terms have spaces after them. This is so that we capture the string as a separate word and not capture strings of letters that might also be part of another word.
For example, cheap ::cheap allows us to capture cheap, but not cheaper or cheapest.
If we wanted to capture all three, we'd use a pattern of cheap::cheap
<aside>
💡 Your website could very well have a different set of terms that would be meaningful for your site and brand to drive performance.
We can customize the terms for your pipeline.
Need to Customize your Funnel Terms?
</aside>
How the Funnel-Stage Terms Function