Overview

Two Octobers Explorer is built with the concept of the buyer's journey in mind.

The terms selected by default might not be a good fit for your pipeline. If that's the case, we can help you customize the terms that are associated with the top, middle and the bottom of the funnel.

How Do I Customize my Funnel Terms?

<aside> 💡 If you'd like to have your keywords adjusted by us, please send us an email with the following bits of information inside that you can find inside your Jepto account (use the video below to guide you through the steps):

• The Pipeline ID
• The Bottom of the Funnel Terms
• The Mid Funnel Terms
• The Top of the Funnel Terms </aside>

How to Find the Pipeline ID Information

1. Log into your Jepto Account
2. Click Data Warehouses on left
3. Click view on the pipeline you want to adjust and a "drawer" will open from the right sidebar.
4. Click more details
5. Copy the details and paste them into your email.

How to Create Funnel Terms for our email

Structure each section (Bottom, Middle, and Top of Funnel), with each term your want to filter by on a separate line:

captureTerm::label

captureTerm2::label2