An Event post allows you to create a post that promotes an event. It gives you the ability to set an image or video, a summary of up to 1500 characters (with 100 - 300 characters being the advised length), and event Details.
To set up an event post, do the following:
- Publish Date (A Column in YYYY-MM-DD format) - Set the date you want the post to publish.
- Location (B Column) - Click the dropdown and pick the appropriate location.
- Post Type (C Column) - Set to Event
- UTM Content (D Column) - Set to a short 2-3 word phrase that is both unique to this post and memorable. Please Read → It's covered in detail here!
- Summary (E Column) - Type your Post body content here. Each post can have up to 1500 characters,but the recommended length is between 150 - 300 characters
- Media Type (F Column) - Click the dropdown and pick either image or video. Image size dimensions: images should have a 4:3 ratio with a range of 480 x 270 up to 2120 x 1192 with 1024 x 576 as the recommended size.
- Media URL (G Column) - Enter the URL where the media lives online.
- Title (J Column) - Enter the Event's Title here in 4-5 words. This field has a 58 character maximum length.
- Start Date (K Column in YYYY-MM-DD format) - Double click the cell an pick the date the Event begins.
- Start Time (L Column in HH:MM 24 hour format) - enter the event's start time in 24 hour time.
- End Date (M Column in YYYY-MM-DD format) - Double click the cell an pick the date the Event ends.
- End Time (N Column in HH:MM 24 hour format) - enter the event's end time in 24 hour time.