Overview

This is the Swiss Army knife of Two Octobers Explorer for Search: it gives you a taste of everything the tool has to offer. With an arsenal of filters at your disposal, you can accomplish the bulk of your work on this main page.

The key to getting the most out of this and all the other pages in Explorer is the concept of multilayered filtering.

Start by adding a search term (in lowercase letters) and then applying more and more filters to get the data down to actionable insights.

Some Common Uses for this Page

Low-Hanging Fruit

  1. Click 'See Low Hanging Fruit'.
    We show Low Hanging Fruit as queries that have an average position of between 10 and 16.

  2. Pages are then sorted by ****Impressions.

3.Ā Ask yourself if the query has a likelihood to convert into a sale.Ā  If so, optimize the page.

  1. If the query seems like a candidate for a content hub you can explore the topic further.

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Optimizing Specific Brand Collection pages

1.Ā PutĀ the URL or a section of URL for a specific Collection pageĀ into the 'Query' dropdown and hit enter.

<aside> šŸ’” For example, if your website's URL structure is something like https://examplesite.com/specificbrandname/product, then type "/specificbrandname/" into the page field and hit "enter".

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  1. You'll see most popular Collection pages sorted by # of impressions.

  2. Now, click 'See Low-Hanging Fruit' to find potential pages to get more traffic.

Finding Category Page Opportunities

  1. If your website's URL structure is something like https://examplesite.com/category/examplecategory/examplearticle, type "/category/" into 'Page' dropdown and hit enter.

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  1. Click 'See Low-Hanging Fruit' to find potential pages to get more traffic.

  2. Add a layer of filtering: get more granular by adding brand name into 'Query' dropdown.

Exploring a Topic