Overview

This page is here to help you Get Started with Explorer.

It’s also here to help you learn how Explorer fits into the larger fields of data analysis and SEO.

We’re providing a framework for you to try so you can both get the most out of Explorer and take your SEO analytical skills up a notch at the same time.

Here are the framework’s component parts:

• Define the problem
• Gather + Segment data
• Perform analysis / capture insights
• Coalesce Insights
• Create hypothesis
• Test hypothesis
• Track outcomes
• Rinse and repeat

An Example Process

We’re going to use a low hanging fruit workflow to see what it all looks like.

Defining the Problem

Most analysts agree that solving a problem is a fool’s errand if you can’t clearly define what the problem is in the first place.

That is 100% true for SEO problems too.